Euphemisms 101: How to sell cutbacks to readers

“We’ll walk you through some exciting changes we have in mind for our print and online editions.”

— the Green Bay Press-Gazette, in a published note to readers yesterday. The “exciting” changes include reducing the amount of news. Not mentioned: a year ago, the Press-Gazette had a 43% profit margin — the highest among all Gannett dailies.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: