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Euphemisms 101: How to sell cutbacks to readers

“We’ll walk you through some exciting changes we have in mind for our print and online editions.”

— the Green Bay Press-Gazette, in a published note to readers yesterday. The “exciting” changes include reducing the amount of news. Not mentioned: a year ago, the Press-Gazette had a 43% profit margin — the highest among all Gannett dailies.

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This entry was posted on December 8, 2008 at 10:41 AM and is filed under Green Bay, Layoffs, Quotable. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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