October blog traffic: Layoff news fuels a rise

The three most clicked-on October posts:

  • Losses ‘n’ layoffs: Reeling from a second consecutive quarter of big revenue declines, Gannett announces plans to lay off 10% of its newspaper employees by early December.
  • Job cut warning: CEO Craig Dubow reportedly discloses plans for more layoffs in as little as 10 weeks.
  • My money hunt: Trying to keep Gannett Blog alive past Dec. 31, I launch an experiment nearly guaranteed to fail.

October’s traffic mostly rose from the month before, final Google Analytics data show. Unique visitors (a tricky metric) climbed to 25,750 vs. 24,735 in September. Visits totaled 109,285 vs. 100,538. And page views climbed to about 204,443 from 207,480.

Context: Gannett employs up to 46,000. Plus, top media industry blogger Jim Romenesko nabs 100,000 individual visitors a day.

Makes a perfect holiday gift!
Google Analytics
has the traffic data, available in a free report I make available to anyone, via gannettblog[at]gmail[dot-com]. See Tipsters Anonymous Policy in the green sidebar, upper right.

[Image: Google Analytics]

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