Asbury Park: Selling trucks via paper’s competition

Free online classifieds publisher Craigslist has decimated newspapers by siphoning away millions of dollars in lucrative advertising — costing untold jobs across Gannett. Among them: 120 truck drivers at the Asbury Park Press. Their jobs have been handed off to independent contractors, and the paper is now selling the trucks. One way Asbury Park is advertising its fleet: Why, Craigslist, of course!

Does Craigslist have a website in your community? What’s the impact been on your paper or TV station? Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green sidebar, upper right.

Earlier: Why shifts in classified advertising threaten your job

[Photo: A Freightliner MT45 like Asbury Park’s, Automotive Best Buys]

18 Responses to “Asbury Park: Selling trucks via paper’s competition”

  1. Anonymous Says:

    Sometimes all you can say is: WTF?!?

  2. Anonymous Says:

    Someone very high up the food chain at the APP had to give his/her approval to post the Craigslist ad.

    That person should be taken to the proverbial woodshed.

    It’s one of the major WTF moments in the undeniable disintegration of the company that has accelerated in the last 18 months.

  3. Anonymous Says:

    I don’t know about the woodshed. I mean, they did really want to sell something…

  4. Anonymous Says:

    That is pure fucking hilarity.

  5. Anonymous Says:


  6. Jim Hopkins Says:

    Thanks, 3:43 p.m.; I’d like to see that. My address is:

  7. Anonymous Says:

    So—-this isn’t a joke?

  8. Anonymous Says:

    This is incredible. I find it hard to believe that the powers to be don’t believe that their product will deliver results. Where is the Sr VP of Cir and the VP of Circ? They are the decision makers in circulation. Surely they are not the best of the best. Why do they still have jobs?

  9. Anonymous Says:

    AHHHHAhahahahahaaaaaaaaaaa – you can’t write these kinds of jokes. seriously, anyone still working in a Gannett newspaper – it’s gotten to the point where yes, i’ll still feel sorry for you if you get laid off, but goodgawd how could you NOT be looking for another job!

  10. Anonymous Says:

    Apparently, the decision makers seem to feel that Craig’s list has more people “Ready, willing, and able to buy” than their own papers.

    You need to be in advertising to fully appreciate the irony.

  11. Anonymous Says:

    Are you sure it had to be approved? Maybe it was just some manager who thought, “We need to get rid of these trucks, so I’m gonna put them on CraigsList.”

  12. Anonymous Says:

    In Asbury the managers would be too afraid to make a decision like that without getting approval. The Bob culture is still alive with the circulation vp. She was mentored by Bob and Ketan.

  13. Anonymous Says:

    With no price in the ad, it looks like retribution from the fired drivers.

  14. Anonymous Says:

    Pretty soon the paper will be down to the proverbial barrel as clothing.

  15. Anonymous Says:

    This will come back to bite them in bad weather. I wonder how many independent contractors will show up in a snowstorm.

  16. Anonymous Says:

    I bet someone will get themselves a ” UNSUNG HERO” award or another stone for there ring for this. But this out of the box thinking needs to be done thru out the entire company..

  17. Jim Hopkins Says:

    I just deleted a comment that included an overly personal attack on an individual identified by name in the comment. Please don’t do that.

  18. Anonymous Says:

    Anybody we know ?

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