August blog traffic: It’s the end of a newsy summer

Amid a surge in readers, the five most clicked-on August posts:

  • Gannett said laying off 600 newspaper employees; pub’s memo discloses total 1,000 jobs getting axed
  • Roll call: Say goodbye to your pink-slipped friends
  • Gannett starts issuing pink slips: 600 jobs at stake; employees tally historic losses; blog updates all day
  • Des Moines: News job cuts, and a ‘have-fun’ e-mail
  • As layoffs begin, spotlight shifts to USA Today

Updated at 5:44 a.m. ET, Sept. 1. News drove traffic sky-high this month — to levels I doubt can be sustained, a new Google Analytics report says. Unique visitors in August jumped 66% from July, to nearly 29,000 (why that metric is tricky). Visits rose 59%, to about 119,000. And page views soared 90%, to about 273,000.

For context: Gannett employs about 46,000. And industry-leading blogger Jim Romenesko nabs 100,000 individual visitors a day.

Free inside!
Google Analytics
has the traffic data, available in a free report I make available to anyone, via gannettblog[at]gmail[dot-com]. See Tipsters Anonymous Policy in the green sidebar, upper right.

[Image: Google Analytics]


One Response to “August blog traffic: It’s the end of a newsy summer”

  1. Anonymous Says:

    This was a watershed month for Gannett. Nothing good ahead.

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