MarketWatch’s Jaffe: When $1 equals just 14 cents

For every advertising dollar they lose in their print newspapers, publishers like Gannett are recapturing only about 14 cents in their online operations, according to Morningstar media analyst Tom Corbett. “These are companies trying to keep their heads above water,” he tells high-profile MarketWatch columnist Chuck Jaffe.

Earlier: How many more will get thrown overboard?

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5 Responses to “MarketWatch’s Jaffe: When $1 equals just 14 cents”

  1. Anonymous Says:

    Gannett is missing a big boat in their online operations. They’re stilling thinking 1996: Stationary delivery (i.e. desktop or even laptop ). They need to get on the wireless bandwagon ASAP, because that’s where ad dollars will start going in about 18 mos. if/when the economy recovers.

  2. Anonymous Says:

    I agree with 11:09.

    where are the mobile apps? how about widgets to deliver key headlines and news coverage to online users?

    why don’t newspapers have websites on par with the likes of msnbc and cnn?

    GCI deals in information, yet google is set to take over the world?

    seems to me corporate is always playing catch up. laying off people now to make up for the lack of foresight in the past.

  3. Anonymous Says:

    Why doesn’t Gannett report online revenue figures?

  4. Jim Hopkins Says:

    I asked company spokeswoman Tara Connell about that. Her response: “We don’t publish every number.” See the full post at: http://tinyurl.com/5lwreb

  5. Anonymous Says:

    It’s impossible to compete and innovate when you’re constantly cutting your way to “prosperity.”

    There’s just nothing left in the tank to stay competitive from a technology perspective, let alone create a bleeding-edge application.

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