Holidaze: Valentine’s Day trend story alert!

Holidays bring really dopey story assignments from editors desperate to fill the newspaper. But, hey: ‘Tis the season, right?

  • Newspaper: USA Today
  • Headline: Professionals pay matchmakers to be ‘headhunters for the heart’
  • The angle: In a world of ubiquitous Internet dating sites, matchmaking is suddenly a trendy occupation and the focus of several new reality TV shows. Matchmakers seem to be popping up all over the country, many targeting their personalized services to eligible businessmen.
  • Mitigating Factor: The story doesn’t quote inflight magazine advertising fixture Irene “Matchmaking in the European Tradition” Valenti.

Was it the assignment to spend Valentine’s Day with a lonely security guard — and live-blog the experience? Use this link to e-mail your worst holiday story assignments. See Tipsters Anonymous Policy in the sidebar, upper right. Or leave a note in the comments section, below.

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