Correction: Online sales growth much lower

Gannett’s U.S. newspapers had 12% online sales gains in each of the first two quarters of this year, according to the company’s Securities and Exchange Commission filings. In an earlier post — which I’ve since taken down — I wrote that the gain was much higher: 48% in August vs. August 2006.

(Blogger Alan Mutter and I made the same mistake, relying on a not terribly clear monthly statistical report that actually referred only to the performance of Gannett’s broadcast division.)

The correct growth rate — 12% — is, in fact, terrible. Across the industry, growth has been averaging a much higher 20.8% during the first half of this year, and even that’s a rate that’s been slowing. So, Gannett’s performance is lagging an already troubling trend.

Sorry for any confusion.

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